Photographer portfolio website examples

What to include

• A tight selection of your best images, usually 20 to 40 across the whole site
• Galleries organised by the kind of work you want to be hired for, such as weddings, portraits, products or architecture
• An about page with a photo of you, your approach and where you are based
• Services and pricing guidance, or at least a starting price, so enquiries are qualified
• A clear booking or enquiry route with your email and response time
• Client testimonials, ideally attached to the gallery they relate to

How to edit and structure galleries

Edit hard. A gallery of 15 consistently excellent images is more convincing than 60 images of mixed quality. Ask a peer to remove the five weakest frames; they will usually be right.

Sequence each gallery like a story. For event and wedding work, show a full day in order so couples can picture their own. For commercial work, group images by client or campaign and add a line on the brief and usage.

• Open each gallery with the image that best represents your style
• Mix wide, medium and detail shots to give rhythm
• Keep colour grading consistent within a gallery
• Add one or two sentences of context for commercial projects

Homepage copy and example headlines

Pair your strongest image with a headline that names what you shoot and where. Location matters for photographers because many clients search locally.

• Natural, documentary wedding photography across the coast and countryside
• Product and food photography for independent brands and restaurants
• Portrait photographer for actors, founders and creative professionals

Design and performance tips

Large images make photography sites slow, and slow sites lose visitors and rank lower in search. Resize images to the largest size they are displayed at and use modern compressed formats where possible.

• Keep the interface minimal and neutral so it does not compete with the images
• Avoid right-click blocking and heavy watermarks, which frustrate visitors without stopping copying
• Make galleries easy to swipe on phones, where many clients first see your work
• Use lazy loading so only the visible images load first
• Put the enquiry button in the navigation so it is always one tap away

Common mistakes to avoid

• Showing every genre you have tried, which makes it unclear what you specialise in
• Including near-duplicate frames from the same moment
• Hiding prices completely, which leads to many enquiries that do not fit your budget
• Auto-playing music or slideshows
• Leaving galleries without any text, so search engines have nothing to index

Getting found and sharing it

Write a short paragraph for each gallery with the location, type of shoot and style, and give images descriptive file names and alt text. Create a free business listing in local map and search directories with a link to your site, and ask happy clients to leave reviews there.

Share selected images on social platforms but always link back to the full gallery and enquiry page on your own site.

Frequently asked questions